Archive for the ‘ Logistics ’ Category

Sorry :)

Yesterday I pitched logistics to the ±200 people audience of Online Tuesday in Amsterdam, in less than 5 minutes.

I used crowdsourcing to demonstrate the limited capacity of mobile networks. I wanted to demonstrate how easy it is to disrupt a mobile network. It -uhm- worked. Sorry! :) The 5 min video is available below.

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Logistics!

Many companies are investing in online content services. YouTube, Hulu, broadcasters, publishers. These companies build business cases on the boom of online video: advertisement models, subscription models and pay-per-view models. Their business cases depend on scalability and performance of the internet, both broadband and mobile.

Internet vs cable
Cable operators offer good quality and quality of service, but their limited number of channels and titles can never compete with the vast number of internet channels and billions of online videos. Consumers don’t want to be locked into a package anymore. They want to pull content. Subscribers want to be in control. The internet is open and therefore the distribution infrastructure of today and the future. Digital television operators who ignore this fact will face a very difficult future.

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CDN variations

The term CDN is not well-defined. It covers many solutions and applications to geo-optimize delivery.

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Logical CDN Layering

The term ‘CDN’ is pretty broad and undefined. So there is a lot of misunderstanding on what a CDN actually is, what it does, what it can be used for, what the core features are, what a CDN should not do and where it is logically placed between the physical network and the content owners.

This document used to be covered under NDA, but I thought it would be informative to share our visions about how to design a CDN technology from the ground up. I get a lot of positive feedback when I present this, so this post is to help you understand our approach on logical CDN layering and hopefully it helps you not to make the design mistakes I have seen in other CDN projects.

This is one of the core IPR parts of our VideoExchange CDN solution. It is a reflection of our +10 years experience in designing, deploying and operating CDNs. There is some pretty unique stuff in here, which has helped us deploy many CDNs in the past years, and has helped our customers enter the CDN market much faster than anyone else… Now don’t copy this, it’s protected stuff and we don’t want to spend money on lawyers. Just license it :-)

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Net Neutrality…

Today I was at the Network Neutrality Workshop, organized by the Dutch Ministry of Economic Affairs. I was 45 minutes late because of the traffic jams…

We had a Net Neutrality discussion a few years back (I was in the panel) and the conclusions were that there were no real net neutrality issues but that the telcos should be more transparent.

No new developments today. There were some presentations, but no real debate. Because Net Neutrality isn’t really an issue.

I liked the presentation of Dialogic. The Minister of Foreign Trade held a speech

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The Netherlands: digital media hub

Although I am not a chauvinist, I want to share some insights about the Netherlands and why Dutch companies are influential, even though we are a tiny country.
Dutch people speak two, three, sometimes four or even five languages. We are a very open society and we have always been internationally oriented, both culturally and trade-wise. We are not that chauvinistic and are open to do business with anyone. As long as you pay :-)
We happen to sit on top op the world’s largest internet hub: the Amsterdam Internet Exchange. Many gigabits per second of global Internet traffic flows through the Netherlands.
With over 80% we have the highest broadband penetration in the world. Fast broadband! Average households get 6 to 20Mbps. Early adopters get up to 100Mbps broadband. Broadband consumption is extremely high. The 2008 Olympics live streams were watched (per capita) 10x as much by Dutch people compared to the US market.
Next to the USA and the UK, the Netherlands are number three in content formats and export. Endemol and Eyeworks (we work for both) are famous for their shows like Big Brother, Deal or no Deal, Starmaker, Extreme Makeover and hundreds other global broadcasted formats. The Hilversum Media Park is the largest media hub in the world, where broadcasters, studios, producers, and hundreds facilitating companies are located.
Forget wooden shoes, windmills and tourism. Similar to the Rotterdam Harbour (the largest harbour in the world), the Netherlands are a significant accelerator for digital media services.
To improve partnering, form better value chains and do more international export, Dutch companies teamed up in the Dutch Media Hub. The hub is supported by the Secretary of Economic Affairs, who specifically mentioned Jet Stream as one of the key examples of successful, innovative exporting companies in the digital media industry.

Although I am not a chauvinist, I want to share some insights about the Netherlands and why Dutch companies are influential, even though we are a tiny country.

Dutch people speak two, three, sometimes four or even five languages. We are a very open society and we have always been internationally oriented, both culturally and trade-wise. We are are open to do business with anyone. As long as you pay :-)

We tend do do things lean and mean: innovative, efficient to the bone, so we can be competitive, even though salaries and taxes are higher than in most other countries.

We happen to sit on top op the world’s largest internet hub: the Amsterdam Internet Exchange. Many gigabits per second of global Internet traffic flow through the Netherlands.

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Why are telecom operators deploying CDNs?

Telecom operators have a four-way strategy to own an on-net CDN. On-net CDNs offer deeper network penetration with better QoS and larger capacity. The CDNs that we deploy support all popular delivery technologies for the web, mobile and IPTV. This means that the telecom operators can:

  1. optimize on-net traffic flow, reduce backbone and peering load
  2. host and deliver on-net web, mobile and IPTV services
  3. sell CDN resources to content owners
  4. Take back the distribution role in the value chain

External CDNs could only have addressed number 3 in this list. Read more

VideoExchange

VideoExchange (VDO-X) is our killer app. It is a suite of cutting edge CDN technologies. It is the modern version of good old logistics.

VDO-X is an industry disruptive technology because now any network owner can design, deploy and operate a competitive Content Delivery Network.

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