Logistics!
Many companies are investing in online content services. YouTube, Hulu, broadcasters, publishers. These companies build business cases on the boom of online video: advertisement models, subscription models and pay-per-view models. Their business cases depend on scalability and performance of the internet, both broadband and mobile.
Internet vs cable
Cable operators offer good quality and quality of service, but their limited number of channels and titles can never compete with the vast number of internet channels and billions of online videos. Consumers don’t want to be locked into a package anymore. They want to pull content. Subscribers want to be in control. The internet is open and therefore the distribution infrastructure of today and the future. Digital television operators who ignore this fact will face a very difficult future.